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The Amazing Benefits of Staging!

You only get one chance to make a first impression, and in today’s highly competitive Halifax housing market, that impression needs to be perfectly tailored and presented to the likely buyer of your home. Some people confuse staging with decorating, but the two are very different from each other. Your home may be flawlessly decorated by a professional with the highest quality finishings and furnishings to your tastes and preferences, but unless you are one in a million, this does not mean your home is staged well to sell. Staging is showcasing your home and it’s features to the greatest number of likely prospective buyers so they can easily pictures themselves living there and making the most of the lifestyle and function that your home offers.


Relative to the amount of time and money involved, staging is one of the most profitable aspects of home presentation you will undertake. Buyers aren’t just looking for a place to live, they are looking to fulfill dreams and improve their lifestyles. Staging helps them envision those dreams, creating a strong emotional attachment, which equates to a quicker sale and higher sale price for the seller.

The Falkwin Group believes home staging is really no longer optional in the Halifax real estate market, it is essential. Our stats in the number of homes we sell, how long it takes us to do so, and the high price points we obtain for our sellers are a testament to this. We take home staging and presentation seriously and it forms a foundational component of the extensive marketing we do for all of our listings.


Our selling clients benefit from the services of Melanie Orr, an exceptionally talented Halifax home stager and interior designer who has worked with the Falkwin Group for almost a decade. Melanie not only works with our Sellers to ensure they approve and are comfortable with her recommended staging plan, but also is ‘hands on’ in the transformation. Melanie optimizes the use, look and feel of every room in your home without making it feel artificial. What’s more is the Falkwin group has a large inventory of furniture and accessories to use in our listings for the duration of the time they are for sale - all complimentary and included in our services!

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